April 23, 2019
A small Quebec brewery was served a cease and desist letter from Kellogg’s over its use of the Froot Loops trademark.
Farnham Ale & Lager brewery, located in the Montérégie region, made a brew of a limited edition Froot Loops Indian Pale Ale inspired by the iconic cereal. In a lawyer’s letter sent to brewery co-owner Jean Gadoua, Kellogg’s asserted that the Froot Loops IPA (which came in a can featuring a toucan) was a trademark infringement and asked that the brewery stop using Kellogg’s trademark.
In the end, the problem was moot. The 1200 cans of beer produced by Farnham Ale & Lager, and sold exclusively at their brewery, sold out in less than an hour. Jean Gadoua said there were no hard feelings between Kellogg’s and Farnham, noting that the lawyer’s letter from Kellogg’s “recognize[d the brewery’s] love and passion for Froot Loops.”
Authors: Amanda Bertucci and Ti-Anna Wang