August 12, 2019
Rovio, the developer of Angry Birds, has sued a California chicken restaurant called “Angry Birdz” for trademark infringement. Rovio claims that the combination of the name and the font used by the restaurant may serve to confuse consumers as to whether it is a licensed use of the Angry Birds trademark.
Rovio sent the restaurant a cease and desist letter in February, and, while a dialogue has continued between the parties since that time, the issue remains unresolved. The suit now seeks damages and a prohibition on the restaurant’s use of the “Angry Birdz” name and logo.
Because this trademark has been licensed out for use in a broad range of products, it is conceivable that consumers may believe the usage by “Angry Birdz” is a valid one, thereby diluting the brand and creating recognizable damages to Rovio.
Authors: Sarah Stothart and Sasha Seeber