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Apple Applies for ‘Slofie’ Trademark


November 7, 2019

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Apple introduced its 2019 iPhone lineup on September 10th, and revealed that the new iPhone 11 and iPhone 11 Pro models will feature an upgraded 12-megapixel front-facing camera. This will allow iPhone users to capture slow motion videos from both the front and rear-facing cameras. Apple used the term “slofie” to describe this new slow-motion selfie feature (combining the words “slo-mo” and “selfie” to create the slofie).


Three days after its announcement on September 10, Apple filed a US trademark application for “Slofie” in connection with “downloadable computer software for use in capturing and recording video.” Apple’s trademark application seeks to protect the term from being used by other device and application companies in marketing any slow-motion selfie features that have been, or may soon be, developed using the word “slofie.”


The term was not widely used prior to Apple’s announcement. It remains to be seen whether the new slofie feature will be popular with iPhone 11 and iPhone 11 Pro users.

Authors: Amanda Bertucci and Megan Brooks

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