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Ford and GM to Settle Trademark Fight over Hands-Free Driving Technology


November 8, 2021

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As reported by Bnnbloomberg, Ford and GM have agreed to attempt to settle their dispute regarding hands-free technology out of court.


The legal battle between both parties began in July after Ford renamed its Co-Pilot360 automated driving system “BlueCruise”. GM sued Ford, arguing that it was violating its trademarked driver-assist technology and that GM had to take action to protect its “Super-Cruise” brand and “Cruise”, the name of its self-driving affiliate Cruise LLC.


The lawyers representing the companies informed the San Francisco judge that they are aiming to work out terms of settlement and will report back to the court in 60 days if an accord is not reached.

Authors: Meghan King and Bukola Adelusi

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