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Ford Files Trademark for New Electric Car


January 24, 2019

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The Ford Motor Company recently filed trademark applications for “MACH-E” and “MACH E” with the US Patent and Trademark Office.


The filings are categorized as pertaining to electric vehicles, passenger automobiles, trucks, sports vehicles and off-road vehicles, suggesting that Ford is creating an electric crossover utility vehicle. The car is rumoured to be debuting in 2020 and will have a range of approximately 482 kilometres.


Ford initially proposed the name “Mach 1” for the car, in homage to the classic 1969 Ford Mustang Mach 1 model. After backlash from fans who were concerned about the classic car’s legacy, the company appears to have switched gears.


The company has so far refrained from confirming the intent behind the trademark filings.

Authors: Jaclyn Tilak and Sheena Singh


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