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GM Abandons IROC-Z Trademark

October 11, 2019


GM recently abandoned its trademark application for IROC-Z, leaving consumers wondering whether the iconic Chevrolet Camaro will ever make a reappearance.

The IROC-Z Camaro was last released in 1990, and since then GM has let the name slide. IROC, an acronym for the International Race of Champions, originally denoted a U.S. racing series in which drivers raced identical cars on road courses and NASCAR speedways. In the 1990s, the Camaro became the choice IROC vehicle.

Complicating matters for GM, IROC-Z is already listed as an active trademark. The trademark was filed in 2017 by a company called 6LE Design, which, according to GM Authority, is now bankrupt.


Authors: Larissa Fulop and Daniela Cerrone


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