March 19, 2021
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As reported by Refinery 29, Hailey Bieber has filed a trademark application for the rights to her middle name, “Rhode”.
The model is rumoured to have secured the rights in preparation for launching her own namesake beauty and wellness company, which would sell a range of cosmetics, fragrances, haircare, and skincare products.
This is not the first time Hailey Bieber has sought trademark rights for a potential beauty and wellness brand. Previously, the model sought to trademark “Bieber Beauty”. Although that brand never took off, the model’s latest trademark filing suggests she is determined to make a name for herself in the beauty and wellness industry with her new potential brand, “Rhode”.
Authors: Rachel Oster and Jaclyn Tilak