December 16, 2019
In July 2019, the artist and entrepreneur Kanye West filed a trademark application for the name of his exclusive weekly gospel concert, "Sunday Service". West began selling his “Sunday Service” merchandise at the music festival Coachella in April. Products were labelled with phrases such as “holy spirit”, “trust god” and “Jesus walks”.
As reported by Business Insider, West’s application to trademark his “Sunday Service” merchandise, which includes dresses, footwear, headwear, jackets, shirts, socks, and other apparel, was denied by the US Patent and Trademark Office due to a "likelihood of confusion” with an already existing mark.
In 2015, Jeff Jonas, also known as DJ Escape, successfully trademarked “Sunday Service”, which, based on the associated Facebook page, appears to be a New York-based event series. The trademark’s listed uses include hosting social entertainment events and arranging exhibitions for entertainment purposes.
Despite the denial of his application, Hype Beast has reported that West recently dropped “Jesus Is King” merchandise, specifically for his service in Kingston, Jamaica. However, there does not appear to be any specific reference to “Sunday Service” on the merchandise itself.
Authors: Sam Galway and Jordyn Benattar