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Levi’s Pulls a Trademark Infringement Win out of its Back Pocket


June 6, 2022

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As reported by The Hindu, the Delhi High Court held that the “Arcuate Stitching Design” on Levi’s jeans (i.e., the design stitched into the back pockets) was a “well-known” mark and found in favour of Levi Strauss in its trademark infringement suit against Imperial Online Services Pvt Ltd.


The Court imposed a ₹4 lakh cost (approximately $6,700 CAD) on the company that infringed Levi’s stitching design and ordered it to take down links to garments using the design from its e-commerce platforms.


Levi Strauss said it discovered the products with infringing stitch designs on various e-commerce platforms.

 

Authors: Bukola Adelusi and Caitlin Woodford

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