July 2, 2019
As reported by Crackberry, Marvel Characters, Inc. (“Marvel”) and Nimbix, Inc. (“Nimbix”) have opposed BlackBerry’s attempt to trademark the word “Jarvis”, in relation to cyber-security software for self-driving cars.
The "Blackberry Jarvis" service was unveiled by the company’s CEO last year at the North American International Automotive Show. Marvel opposed the application on the basis that J.A.R.V.I.S. is the name of Marvel character Tony Stark’s artificially intelligent computer and Nimbix has a similarly named cloud platform named JARVICE.
BlackBerry describes the product as a “transformational, binary static application security testing (SAST) platform that can help automakers and other embedded developers secure their software supply chains”. BlackBerry's Jarvis reportedly “inspects compiled software in an easy, quick, scalable and cost-effective way, and delivers deep insights into security vulnerabilities and craftsmanship of deployed software.”
By filing an opposition with the Trademark Trial and Appeal Board, Marvel and Nimbix will have the opportunity to explain why the "BlackBerry Jarvis" trademark should be denied.
Authors: Jaclyn Tilak and Sam Galway