January 27, 2022
As reported by Times Now News, a new trademark application filed in India suggests that Vivo, a China-based smartphone manufacturer, may be poised to break into the Electric Vehicle (“EV”) market.
Although details about Vivo’s plans are scarce, the company's trademark application was filed under Class 12, a category which includes various services as well as products such as electric vehicles, cars, motorcycles, driverless cars (autonomous cars), bicycles, mopeds, self-balancing vehicles, unicycles, remote control vehicles, water vehicles, air vehicles, and drones.
Developers of smartphones are uniquely positioned to enter the EV market due to their close access to technologies and materials used in the manufacturing of EVs, such as batteries. This advantage provides easy access to a solid network of suppliers, providing an advantage for smartphone manufacturers seeking to establish competitive deals.
Notably, Vivo’s trademark application is currently being opposed.
Authors: Brittni Tee and Meghan King