top of page
Search

The Sun is Rising Again on PepsiCo’s MTN DEW Pitch Black


September 21, 2022

--

As reported by comicbook, in June 2022, PepsiCo filed for two new trademark applications for the MTN DEW Pitch Black beverage, including for a stylized logo and a standard character mark (i.e., the broadest possible protection) for MTN DEW Zero Sugar Pitch Black.


These actions have led fans of the drink to believe PepsiCo is bringing back the beloved grape-flavoured beverage after it was pulled from most markets almost a decade ago.


The beverage was originally released as a limited time offering in 2004 for Halloween.

Authors: Olivia Moon and Caitlin Woodford

 
 
 

Comments


Commenting on this post isn't available anymore. Contact the site owner for more info.
  • X
  • LinkedIn Icon (Goodmans IP)
  • Goodmans Intellectual Property Web

Keep in touch:

  • X
  • LinkedIn Icon (Goodmans IP)
  • Goodmans Intellectual Property Web
Goodmans LLP, Law, Lawyers

333 Bay Street, Suite 3400, Toronto, ON

© 2019 Goodmans LLP. All right reserved.

bottom of page